As the Creative Director at 1840, my role encompassed everything from planning and shooting social content to making occasional trips to the thrift store for taproom decor. I loved the flexibility of working with incredible people and beer and sharing our passion with the public. Merch designs reflected taproom jokes, beer culture humor, and the ever-present and flexible explorations of our mascot, the “slow beer” turtle. 

“Drink Slow Beer” reflected the owners’ values in creating a product filled with integrity and purpose and was present in how we shared that with our guests. Our brewers and the team as a whole worked with me every day to help come up with exciting new ways to help people learn more about what was pouring.