Ocupop was contacted by Radio Milwaukee for a rebrand, and my incredible team of coworkers jumped at the opportunity to create for this local institution. Radio Milwaukee has always strived to make music accessible, highlight local talent, and share stories about people from around the city.

I worked closely with my co-designer, Chris Walker to collaborate on an identity that personified the warm hug that is local radio. Chris created a typeface inspired by local signage specifically for the brand, and we collaborated on everything from color palette to brand expressions. I established an illustration style and created a set of brand graphics to be used on all platforms for an additional friendly touch.