Lonohana

Lonohana came to Ocupop with the goal of evolving their existing brand. Grown and made entirely in Hawaii, the local market had an existing relationship with, and love of this chocolate company. I worked to elevate their presence while paying homage to their brand legacy.

This project included a brand refresh, updated packaging, and a new Shopify site, designed by me and perfected by our amazing dev team.

REBRAND
PACKAGE DESIGN
MERCH
SHOPIFY SITE EXECUTION


LOGOMARK BEFORE

LOGOMARK AFTER

PACKAGING EXPLORATIONS

Unwrapping a Lonohana chocolate bar should feel like opening a special letter sent by someone you love. Each process of unfolding the packaging reveals another layer of their story—from the origins of their name, to detailed motifs representative of their company’s Hawaiian history.